Penshoppe, a leading lifestyle brand in the Philippines, has unveiled its newest endorsers, the popular P-Pop girl group BINI, during a grand launch event at The Fifth at Rockwell. This momentous event marked the beginning of Penshoppe’s latest campaign, “Be Your Own Icon,” which encourages individuals to confidently express their unique styles and stories.

Penshoppe’s vision is to inspire and empower individuals to be the best versions of themselves. By collaborating with BINI, one of the biggest names in Philippine pop culture today, Penshoppe aims to solidify its position as a brand that shapes culture and inspires self-expression. “BINI not only exemplifies our brand persona—confident, current, fun, youthful, and cool—but also aligns perfectly with our ambition to build a brand that transcends borders,” said Brandon Liu, Brand Director for Penshoppe. 

The “Be Your Own Icon” campaign serves as a call to action, urging customers to embrace their individuality and stand out by being unapologetically themselves. The campaign also serves as a venue to launch the Q4 Iconic Collection, a range of elevated pieces designed for those who wish to turn heads and express themselves with confidence. 

To accompany the hype, a new track from BINI has been released in tandem with the event.

Loyal and new customers, as well as fans of BINI, can now share in the experience with the official music video launching exclusively on Penshoppe!

“Penshoppe continues to lead and influence culture, and our partnership with BINI is a testament to that commitment,” said Francisco Droege, Chief Product Officer at Penshoppe Group. “With a deep understanding of our customers and innovative global practices, we empower individuals to express themselves stylishly and accessibly.”

As part of the long-term partnership between Penshoppe and BINI, customers can look forward to interactive activities, including a dance challenge and the launch of two exciting scent lines—Juicy Tropics and Unleashed—dubbed the Binilicious Scents.

For more information, follow Penshoppe on social media using the hashtags #PENSHOPPExBINI and #BeYourOwnIcon.